About
Results-driven marketing professional with 10+ years of experience in strategic campaign development, market research, and data-driven execution. Proven expertise in creating and managing multi-channel campaigns, optimizing performance to consistently exceed sales targets, and driving significant brand growth. Skilled in budget management, vendor coordination, and cross-departmental collaboration, I leverage data analytics to deliver high-impact marketing strategies across diverse environments.
Work
Delta
|Baggage Control Center Analyst
JFK, NY, US
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Summary
Led project initiatives to streamline operational workflows and optimize resource allocation, significantly improving team productivity and customer satisfaction.
Highlights
Spearheaded project initiatives, streamlining operational workflows to boost team productivity by 20% and significantly enhance customer satisfaction.
Managed cross-functional teams, optimizing resource allocation for efficient flight scheduling and baggage routing, consistently exceeding daily goals by 10%.
Leveraged advanced tracking systems to ensure timely project execution, consistently exceeding performance targets across all projects.
The Armory Marketing Agency
|Brand Manager
Nesconset, NY, US
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Summary
Developed and executed multi-step budget and content plans for over 25 brands, significantly increasing brand visibility, awareness, and engagement.
Highlights
Developed and executed multi-step budget and content plans for 25+ brands, resulting in a 70% increase in brand visibility and awareness.
Spearheaded end-to-end influencer and digital campaigns, significantly driving engagement and expanding reach across diverse targeted platforms.
Organized and managed large-scale marketing events, consistently achieving an average 25% increase in brand awareness per campaign.
Analyzed comprehensive campaign performance data, adjusting strategies to optimize ROI and consistently achieve marketing objectives.
Capital One
|Creative Brand Research Analyst
Remote, Remote, US
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Summary
Conducted comprehensive market research and user testing to deliver strategic insights and actionable recommendations for branding strategies and campaign development.
Highlights
Conducted comprehensive market research and user testing, delivering strategic insights that informed actionable recommendations for brand development.
Analyzed consumer trends and market data, developing detailed reports that directly informed and shaped branding strategies and campaign development.
Collaborated cross-functionally with product, design, and marketing teams, ensuring brand consistency and strategic alignment with overarching business goals.
Coordinated cross-functional teams to successfully execute multiple product launches across diverse divisions, ensuring seamless market entry.
GEICO
|Marketing Coordinator
Remote, Remote, US
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Summary
Developed comprehensive reports and managed digital marketing campaigns, optimizing ROI and driving revenue growth.
Highlights
Developed comprehensive performance reports and conducted in-depth analysis, optimizing campaign ROI and driving significant revenue growth.
Managed end-to-end digital marketing campaigns, ensuring precise alignment with brand objectives and strict adherence to timelines.
Led critical market research initiatives, identifying key consumer preferences to enhance brand positioning and competitive advantage.
Negotiated campaign budgets and meticulously reviewed RFPs, consistently delivering high-value results and cost efficiencies.
STONY BROOK UNIVERSITY
|Assistant to the Marketing and Communications Director of Student Affairs
Stony Brook, NY, US
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Summary
Strategized and analyzed KPIs for digital communications, driving web traffic and user engagement for student affairs.
Highlights
Strategized and analyzed key performance indicators (KPIs) for digital communications, significantly driving web traffic and enhancing user engagement.
Designed and created engaging content for social media and email newsletters, successfully increasing sales and brand visibility.
Managed end-to-end marketing projects, proactively identifying execution gaps and implementing strategic solutions to improve overall performance.
Conducted in-depth research on student engagement trends, providing critical insights that informed and shaped marketing strategy.
MARCHON EYEWEAR
|Brand Assistant
Melville, NY, US
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Summary
Assisted in market analysis and campaign execution, contributing to #1 market growth and exceeding sales goals.
Highlights
Assisted in market analysis and campaign execution, contributing to achieving #1 market growth across 10 regions.
Conducted research on sales performance, identifying key opportunities to reverse underperformance in critical districts.
Supported marketing campaigns for eyewear products, consistently exceeding sales goals through targeted outreach initiatives.
Education
Stony Brook University
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Bachelor of Science (BS)
Business Management, Marketing
Suffolk County Community College
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Associate of Art (AA)
Honors
Languages
English
Certificates
Project Management Professional (PMP)
Issued By
PMI
Digital Marketing Professional Certification
Issued By
Stony Brook University
Advanced Branding
Issued By
NASBA
Google Digital Marketing & E-commerce
Issued By
Coursera
Hootsuite Platform Certification
Issued By
Hootsuite
Lean Six Sigma (Green Belt)
Issued By
GEICO
Skills
Marketing Strategy & Execution
Strategic Campaign Development & Execution, Multi-channel Marketing, Digital Campaigns, Influencer Marketing, Brand Management, Brand Positioning, Academic & Higher Education Marketing, Marketing Events.
Data Analysis & Reporting
Data Analysis & Reporting, Campaign Performance Analysis & Optimization, ROI Optimization, Market Research, Consumer Trends Analysis, Data Analysis & Visualization, KPI Analysis, User Testing, Faculty Research, Campaign Performance Tracking.
Project Management
Project Management, Lean Six Sigma, Agile Methodologies, Workflow Optimization, Resource Allocation.
Stakeholder & Vendor Management
Cross-Functional Leadership, Vendor Management, Stakeholder Management, Stakeholder Communication, Cross-departmental Collaboration, Team Management.
Content Creation & Copywriting
Professional Copywriting, Content Creation, Editing, Proofreading, Content Strategy, Email Newsletters, Social Media Content.
Software & Platforms
Hootsuite, Sprinklr, Google Analytics, LinkedIn Campaign Manager, Instagram Campaign Manager, Facebook Campaign Manager, Microsoft Office Suite (Advanced Excel), Google Workspace, Database Systems, Advanced Tracking Systems, UX/UI Design.